The legendary full-size truck from Chevrolet, which had its South American premiere in Chile

just made its formal debut in Ecuador, will soon make its way to Colombia.

In anticipation of the 2023 Chevy Silverado 1500's impending entry in Colombia after a more than 

ten-year hiatus, General Motors launched an advertising campaign to herald its impending

entrance in the South American nation. As a result, the 2023 Silverado will increase the Bow Tie 

brand's selection of trucks in Colombia and take the place of the Colorado, a midsize Chevy.

A series of teaser photos on a specific page of the official Chevrolet Colombia website are part of 

the marketing effort leading up to the 2023 Chevy Silverado's release in the Colombian market.