Dodge doesn't believe the words of Ricky Bobby's father, "If you're not first, you're last."

The renowned motorcar manufacturer has chased taillights throughout its more than 100-year history.

 Dodge introduced the original 1970 Challenger well after the 1964 Ford Mustang

1967 Chevy Camaro started the pony party. 

Compared to the two, the life of the Challenger machine was shortened. 

 The first generation only lasted until 1974. 

The second existed from 1978 to 1983, but it was the rebadged Mitsubishi Galant that Mopar purists preferred to forget.

Chevy and Ford continued to invest in their machines, making them more modern and better at racing on the track.